If you're a TikTok status marketer, it's vital to understand your analytics. These metrics will show you how your campaign is doing and give you ideas to improve. The TikTok analytics tracker provides a variety of metrics to help you understand how your videos are performing. These include total likes, comments, shares, views, follower growth and more.

1. Video Views

Video views, in particular, are an important metric to track. Unlike other platforms, TikTok counts views from the moment a video begins to play. This means that if a user loops your video several times, it will count as a view even if the second loop doesn't get a like or comment.

Engagement totals are another critical metric for marketers to track on TikTok. But these numbers can be misleading if they're compared to the audience size of a competitor.

To make sure you're not missing out on important metrics, use a social media management platform that puts analytics front and center. Tools like Shoplus let you manage all your social media accounts from a single dashboard, and convert data into automated reports that are sent out to recipients in any timeframe.

2. Followers

The TikTok analytics tracker provides a range of useful data, including changes in follower numbers, a profile overview, video analytics & much more. These metrics & insights are an invaluable addition to any creator & business's tiktok marketing strategy, giving them the tools to create a more engaging presence on the platform.

One of the best ways to boost your audience on TikTok is to post content that resonates with your followers. Doja Cat, for example, has amassed 14.7 million followers by posting content that is genuine & shows off her personality.

3. Engagement

TikTok is an excellent platform to get your brand in front of a younger demographic, while also building relationships with them. As with any social media platform, engagement is key to a successful marketing strategy. Having a clear understanding of your metrics will help you determine if you are on track to meet your goals or whether there are areas where you need to work on.

With free TikTok analytics, you can find out when your followers are most active, what types of content they are most likely to engage with and more. This helps you time your future posts to maximize their potential for engagement.

Shoplus is good tool can help you to discover product opportunities, gain competitor insight ect. to succeed on the platform. Moreover, It is easy to research influencers according to region, views, likes and likes rate by using Shoplus. You also can find the breakout influencers with the highest Sales growth ratio who sale more than 20 different category products like Home Supplies, Kitchenware, Beauty& Personal Care and so on.